Pharma Articles
Renowned pharmaceutical firm executives and other experts from around the world write articles on current topics in the industry. The section of articles on the pharmaceutical sector focuses on contemporary and expanding challenges in fields such as pharmaceutical R&D, drug discovery, clinical trials, pharmaceutical production, biopharmaceuticals, and information technology.
Email is not a marketing channel in pharma Its a controlled communication environment Every message sentto a healthcare professional a distributor or even an internal stakeholdersits within a framework of regulations Unlike retail or SaaS marketing you dont get the luxury of experimentation without...
The biosimilar market in represents one of the most significant commercial opportunities in the pharmaceutical industrys history The US Food and Drug Administration FDA approved a record biosimilars in spanning oncology immunology ophthalmology and metabolic disease including insulin biosimilars...
You are already aware of what happens in a pharma conference if you have attended one in recent times The halls are crowded the chatting does not cease and at the end of the day the list of contacts that your team has gathered is dozens sometimes hundreds long
Topical drug products are designed to deliver therapeutic agents directly to the skin for local effects However the skin is a highly complex organ with an effective barrier system primarily due to the stratum corneum SC which restricts the penetration of most molecules
With the ever growing competition in the pharmaceutical industry firms are always trying to find viable methods of accessing decisionmakers creating qualified leads and marketing thought leadership opportunities eg webinars The old ways of outreach are no longer effective in the digitalfirst environ...
NNitrosamines are a structurally diverse class of potent mutagenic carcinogens formed when nitrosating species react with amines often via hydroxylation to DNA reactive intermediates Even at trace levels long term exposure in chronically administered medicines can translate into a measurable increm...
Pharmaceutical business is one of the most regulated businesses in the world All communication data including product data marketing campaigns etc should be consistent with rigid regulatory requirements to make sure that they are accurate transparent and patientsafe With digital media as the major p...
US pharmaceutical market is highly competitive and regulated industry in the globe With the changing paradigm in commercialization and an increased complexity in buyer committees the traditional methods of demand generation are inadequate to support steady increase General campaigns that previously...
With the pace of pharmaceutical innovation possibly faster than ever before pharma digital magazines have become crucial information sources in the hands of decisionmakers Whether it is regulatory changes and biopharma innovations or manufacturing efficiency and digital innovation pharmaceutical mag...
The current pharmaceutical and biopharmaceutical environment is very competitive and therefore the ability to cut across the right audience is no longer an option but a strategy Marketing budgets need to be able to provide quantifiable effectiveness campaigns need to include verified decision makers...