Tech Specs

Magazine - Pharma Focus America

Mechanical Details

Double Page Spread

	Ad Size	Height(A)	Width(B)
	Page Type	248mm	380mm
	Page Trim	273mm	406mm
	Page Bleed	279mm	412mm

Full Page and Covers

	Ad Size	Height(A)	Width(B)
	Page Type	248mm	178mm
	Page Trim	273mm	203mm
	Page Bleed	279mm	209mm

Half Page Horizontal

105mm

173mm

1/3rd Page Vertical Outer

221mm

53mm

1/3rd Page Product Flash

70mm

178mm

Island

65mm

53mm

GateFold Cover 2-Pages

	Page Type	248mm	380mm
	Page Trim	273mm	406mm
	Page Bleed	279mm	412mm

GateFold Inner 2-Pages

	Page Type	248mm	380mm
	Page Trim	273mm	406mm
	Page Bleed	279mm	412mm

Artwork

Software

InDesign, Photoshop, Illustrator & High resolution PDF (file must have all images at 300dpi with fonts embedded)
(Not Compatible: PageMaker, Coreldraw or any other software or files from the Internet)

Pictures Resolution

300dpi at 100% scaling for images, either as TIFF, JPG, EPS, or PDF

Colour

All colours to be CMYK breakdowns, including InDesign, Illustrator and Photoshop files

Fonts

Include all print and screen fonts

Note:

1. Advertisers are provided with one copy of the publication only
2. Requirement for extra copies needs to be indicated at the time of approving the advert. Such copies entail extra charges @ US$ 25 per copy, plus cost of delivery
3. The above ad tariff is exclusive of the Ad agency commission
4. Corporate Showcase (8-pages) option entails flash of your logo on the cover page bottom part (Size: 20 mm X 35 mm)
5. Font "Adobe Garamond Pro" is not allowed for the contents of corporate showcase
 
To discuss advertising and sponsorship opportunities please contact
 
Email: advertise@pharmafocusamerica.com
 
Tel:  +91 (0) 40 4961 4567
 
Fax: +91 (0) 40 4961 5555

Online - www.pharmafocusamerica.com

About Banners

Offered on the homepage and all the sections of the website are positioned to attract the attention of the readers.
 
Complying with the Interactive Advertising Bureau (IAB) standard sizes, the full banner gives you the right space to showcase your company's services and offerings. A prominent and well thought out positioning across the website including search results, Services & Solutions listings, profiles and articles attracts the readers attention.

Specifications

e-Newsletter - Verticaltalk Pharma

'Verticaltalk Pharma' -- The e-Newsletter for the pharma industry's key decision makers.

The database of e-newsletter audience comprises a multitude of high-profile decision makers from the pharma industry who are the regular users of the website. In essence the key market segment built to suit your positioning.

e-Newsletter Banner

Offers the best position on the newsletter which is most visible and attracts the attention of our readers. This position offers lot of space for your creative ads (preferably an animated GIF).

Specifications

Exclusive e-Newsletter Sponsorship

An opportunity to use ALL advertisement options in a chosen issue of the newsletter to leverage the benefits of exclusivity at a competitive price. The sponsorship is a package that combines all offerings - banners, skyscraper, contextual position to maximise visibility to your marketing messages.

Direct Marketing

Direct marketing messages are sent by e-mail to the exclusive database of Pharma Focus America, comprising high-profile business executives from the pharma industry who are the key decision makers. The database consists of executives who are opt-in subscribers, identified by our research team. It is updated regularly. Our e-newsletters enjoy high hit rates and click throughs. The minimum order is 5,000 subscribers and orders should be booked at least two weeks in advance.

Note: All the mailshots are sent to the executives in our database. The mailshots will carry a clear text message describing the sender and also instructions to unsubscribe.

Data Reported
Only open rates and click-through reports are available. Rich media and Javascripts are not accepted.

Creative Specifications