IQVIA - Pulmonary Clinical Trials

Pharma Articles

Renowned pharmaceutical firm executives and other experts from around the world write articles on current topics in the industry. The section of articles on the pharmaceutical sector focuses on contemporary and expanding challenges in fields such as pharmaceutical R&D, drug discovery, clinical trials, pharmaceutical production, biopharmaceuticals, and information technology.

Generative AI in Drug Discovery: From Molecular Design to Translational Impact

Generative AI is changing how scientists think about drug discovery Rather than searching existing compound libraries or modifying known scaffolds these models can propose chemical ideas under defined constraints

Artificial Intelligence for the Digital Revolution of Pharmaceutical Manufacturing

Currently Artificial Intelligence AIMachine Learning ML model development programs are scattered and difficult to use particularly for scientists with less experience in computer programming eg Python Different computer programs are needed to deploy different AIML methods

Beyond Patent Expiry: The Next Decade of Biosimilars Will Be Won Through Commercial Excellence

The global biosimilar industry has reached an important inflexion point During the first wave of biosimilar development competitive advantage was largely defined by the ability to demonstrate analytical similarity obtain regulatory approval and offer meaningful cost savings compared with reference b...

How Account-Based Marketing (ABM) Drives Pharma Event Success and Lead Generation

For pharmaceutical companies conferences trade shows scientific congresses and industry networking events continue to be some of the most valuable channels for building relationships Yet many organizations still measure event success using outdated metrics such as booth visitors badge scans promotio...

The Outsourcing Advantage: Why Pharma’s Next Competitive Edge Will Be Built Through Ecosystems

The pharmaceutical industry is entering an era in which scale alone no longer guarantees advantage Scientific complexity is rising product lifecycles are shortening regulatory expectations are becoming more exacting and patients expect faster access to safe effective therapies

Automation Revolution: A Strategic Blueprint for Modern Industrial Production

In the contemporary industrial landscape the fundamental architecture of manufacturing is undergoing a profound and irreversible transformation Historically the strength of an industrial enterprise was often measured by its physical scalespecifically

B2B Pharma Content Strategy for HCP Engagement and Multi-Channel Marketing

The pharmaceutical industry has entered a new era of healthcare professional HCP engagement Traditional sales representative visits and print materials are no longer sufficient to influence prescribing decisions or build lasting relationships with physicians pharmacists specialists

From Pipelines to Platforms: How AI Investments Are Transforming Biotech and Pharma’s Operating Model

Artificial intelligence has rapidly emerged as one of the defining themes in the pharmaceutical industry Over the last few years major drugmakers have announced a steady stream of investments partnerships and internal initiatives aimed at bringing AI into research and development manufacturing quali...

From a Nation of Comrades to VIP Individuals: The Paradigm Shift Called Precision Medicine

Every scientific era is defined by a central question For much of the twentieth century a simple but extraordinarily successful one guided medicine What do patients have in common That question shaped the entire healthcare ecosystem

Forgotten Biology: The Missing Link Behind Trial Outcomes

Clinical trials are often described as the science of uncertainty and that uncertainty is expected It is how evidence is built However not all uncertainty is scientific In many cases it arises when the biological context of an intervention is not carried through into the study population